| Author | Kreiser, Lawrence A., 1969- author.
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| Title | Marketing the blue & gray : newspaper advertising and the American Civil War / Lawrence A. Kreiser, Jr.
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| Published | Baton Rouge : Louisiana State University Press, c2019.
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| Description | x, 239 pages ; 24 cm
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| ISBN | 9780807170823 |
| ISBN | 0807170828 |
| Bib. Note | Includes bibliographical references and index.
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| Formatted Note | Contents: The war as the lead -- The millions -- The vote -- The armies -- Slavery and race -- Battlefield and home front -- Epilogue: memories.
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| Summary Note | Summary: "Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to "secession cloaks" and "Fort Sumter" cockades. Kreiser argues that commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved; that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War; and that the advertisements helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices"--Provided by publisher.
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| Subjects | Advertising, Newspaper -- United States -- History -- 19th century.
United States -- History -- Civil War, 1861-1865 -- Economic aspects.
United States -- History -- Civil War, 1861-1865 -- Press coverage.
United States -- History -- Civil War, 1861-1865 -- Propaganda.
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| Other Titles | Marketing the blue and gray
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| LC Card Number | 2018-46178 |
| Call Number/Copies | |
| | WRHS Research Library: E 609 K923 2019
CA-1904395: LC class, open stacks [status: NON-CIRCULATING] |
| [Record 95938] |
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