| Author | Strasser, Susan, 1948-
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| Title | Satisfaction guaranteed : the making of the American mass market / Susan Strasser.
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| Published | Washington, D.C. : Smithsonian Institution Press, [1995]
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| Description | xi, 339 p. : ill. ; 23 cm.
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| ISBN | 1-56098-654-9 (alk. paper) |
| ISBN | 978-1-56098-654-6 (alk. paper) |
| General Note | Originally published: New York : Pantheon Books, c1989.
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| Bib. Note | Includes bibliographical references (p. [293]-326) and index.
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| Subjects | Advertising -- United States -- Psychological aspects -- History.
Brand name products -- United States -- History.
Consumers -- United States -- History.
Sales promotion -- United States -- History.
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| LC Card Number | 95-20996 |
| Call Number/Copies | |
| | WRHS Research Library: HF 5813 U6 S89 1995
mq242275: LC class, closed stacks [status: NON-CIRCULATING] |
| [Record 145299] |
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