| Author | Jamieson, Kathleen Hall.
|
| Title | Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson.
|
| Published | New York : Oxford University Press, 1984.
|
| Description | xiii, 505 p. : ill. ; 25 cm.
|
| ISBN | 0-19-503504-6 : $19.95 |
| General Note | Includes index.
|
| Bib. Note | Bibliography: p. 472-495.
|
| Subjects | Advertising, Political -- United States.
Presidents -- United States -- Election.
United States -- Politics and government -- 1945-
United States -- Politics and government -- 1945-1989.
United States; Presidents; Elections, 1952-1980.; Campaigns
|
| LC Card Number | 84-7134//r922 |
| Call Number/Copies | |
| | WRHS Research Library: JK 524 J32
mq29213: LC class, closed stacks [status: NON-CIRCULATING] |
| [Record 22100] |
|