| Author | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944.
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| Title | What is modern in typography? By Douglas C. McMurtrie.
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| Published | Chicago, 1929.
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| Description | 6 p. illus. 31 cm.
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| General Note | "Reprinted from the November issue of Printed salesmanship."
"The essential element of the new typography is clarity, in contradistinction to the typography of an earlier period where the first demand was for beauty."
Heartman 403.
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| Subjects | Printing.
Printing -- Specimens.
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| LC Card Number | ca30-662 |
| Call Number/Copies | |
| | WRHS Research Library: Z 250 M175
mq119393: LC class, closed stacks [status: NON-CIRCULATING] |
| [Record 67667] |
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