| Author | Tedlow, Richard S.
|
| Title | New and improved : the story of mass marketing in America / Richard S. Tedlow.
|
| Published | New York : Basic Books, c1990.
|
| Description | xi, 481 p. : ill. ; 24 cm.
|
| ISBN | 0-465-05023-9 : $24.95 ($32.95 Can.) |
| Bib. Note | Includes bibliographical references (p. [441]-466) and index.
|
| Subjects | Marketing -- United States -- Case studies.
Marketing -- United States -- History.
|
| LC Card Number | 89-18331 |
| Call Number/Copies | |
| | WRHS Research Library: HF 5415.1 T256
mq229852: LC class, closed stacks [status: NON-CIRCULATING] |
| [Record 138667] |
|