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Bank marketing -- Ohio -- Cleveland. in subject [X]
Bank holding companies -- Ohio. in subject [X]
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1Title:  Ameritrust Corporation Records     
 Creator:  Ameritrust Corporation 
 Dates:  1871-1991 
 Abstract:  Ameritrust Corporation began in 1894 when The Cleveland Trust Company was founded in Cleveland, Ohio. Cleveland Trust then assumed the contracts of the Security Safe Deposit and Trust Company, also located in Cleveland, Ohio. Beginning in 1903, Cleveland Trust acquired or merged with several other savings banks, including The Windemere Savings and Trust Company and The Western Reserve Trust Company. Cleveland Trust promoted innovative operating policies and procedures, including the establishment of an advertising department in 1913. It increased its number of branch offices through additional mergers, including Lake Shore Banking and Trust Company and The Garfield Savings Bank. Growth continued during the 1920s with the acquisition of the Pearl Street Savings and Trust Company. Two more banks were acquired in the 1930s; Midland Bank and South Euclid Bank. A new six story office building at East 9th Street and Huron Road was constructed in 1962. An adjacent office tower was completed in 1971. In 1974, CleveTrust Corporation, a bank holding company, was formed, with Cleveland Trust as the lead bank. Cleveland Trust was one of six local banks holding short-term notes of the City of Cleveland when financial difficulties in 1978 lead to the city's default on these loans. In 1979, The Cleveland Trust Company's name was changed to AmeriTrust Corporation. In 1986, the name was changed to Ameritrust Corporation. In 1991, Ameritrust merged with Society Corporation, and in 1992, went out of existence as a corporate entity. The collection consists of articles of incorporation, bylaws, codes of regulation, annual reports, minutes, histories, newspaper and magazine clippings, financial documents, directories, handbooks, correspondence, press releases, biographical sketches, signage, marketing material, speeches, in-house publications, scrapbooks, and original advertising art work. The collection includes records of banks and other institutions merged into and acquired by The Cleveland Trust Company. Operating records of The Cleveland Trust Company are included, as are records created by the Publicity Department of Cleveland Trust and in-house publications. Also included are records documenting Cleveland Trust's leadership in the fields of branch banking, publicity, and marketing. Documents pertaining to the construction of the Ninth Street Tower and parking garage are part of these records. Materials concerned with Frederick H. Goff's involvement with the Cleveland Foundation are included. 
 Call #:  MS 4750 
 Extent:  173.70 linear feet (215 containers) 
 Subjects:  Ameritrust Corporation. | Cleveland Trust Company. | Banks and banking -- Ohio -- Cleveland. | Bank holding companies -- Ohio. | Bank mergers -- Ohio -- Cleveland. | Savings banks -- Ohio -- Cleveland. | Bank buildings -- Ohio -- Cleveland. | Bank loans -- Ohio -- Cleveland. | Bank marketing -- Ohio -- Cleveland. | Advertising -- Banks and banking. | Banks and banking -- Public relations. | Branch banks -- Ohio -- Cleveland. | Default (Finance) -- Ohio -- Cleveland. | Cleveland (Ohio) -- Politics and government.
 
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2Title:  Society Corporation Records     
 Creator:  Society Corporation 
 Dates:  1836-1987 
 Abstract:  Society Corporation was Ohio's first registered bank holding company, formed in 1958 when the Society for Savings (founded in 1849 as a mutual savings bank) was merged into Society National Bank (a stock bank organized in 1956 to provide commercial banking services as a subsidiary of Society for Savings). Myron T. Herrick was president of Society for Savings from 1894-1905 and 1908-1921. A pioneer in issuing term and capital loans during the Depression, Society was also a leader in marketing and promotional methods for attracting new depositors. The unprecedented unification of Society for Savings and Society National Bank in 1958 was orchestrated by president Mervin B. France. Litigation regarding the merger was not settled until 1962. By 1989, Society Corporation had affiliates in four regions of Ohio and controlled assets of over $9 billion. Its most formidable acquisition was that of Centran Corporation in 1985, itself a regional multi-bank holding company. The collection consists of records of the Society for Savings, Society National Bank, and Society Corporation, including acts of incorporation, charters and bylaws, histories, passbooks, personal papers of past presidents (especially Samuel H. Mather), minutes of trustees' and annual meetings from 1849, annual financial reports and quarterly statements, ledger books, administrative and secretarial files, bank newsletters, news and publicity releases, and scrapbooks. Included are files on bank "runs", World War I Liberty Loan drives, 1955 legislative activity regarding the formation of Society National Bank, the merger of Society for Savings into Society National Bank and the creation of Society Corporation. The collection also contains branch acquisition files and files of affiliate acquisitions, i.e. Centran Corporation and Central National Bank of Cleveland. Of particular note are reports on attracting new depositors, public relations and advertising files, and material on the construction and renovation of Society's headquarters. Also included are records of the law firm of Mather & Strong, the Cleveland Mutual Insurance Co, and Levi Sartwell, general agent of the Neil Stageline. 
 Call #:  MS 4319 
 Extent:  75.20 linear feet (89 containers, 26 oversize volumes, and 1 oversize folder) 
 Subjects:  Society Corporation. | Society National Bank -- Archives. | Society for Savings -- Archives. | Central National Bank (Cleveland, Ohio). | Centran Corporation. | Financial services industry -- Ohio. | Banks and banking -- Ohio. | Banks and banking -- Ohio -- Cleveland. | Bank holding companies -- Ohio. | Bank mergers -- Ohio. | Bank mergers -- Ohio -- Cleveland. | Financial institutions -- Law and legislation -- Ohio. | Savings banks -- Ohio -- Cleveland. | School savings banks -- Ohio -- Cleveland. | Bank buildings -- Ohio -- Cleveland. | Bank accounts -- Ohio -- Cleveland. | Bank loans -- Ohio -- Cleveland. | Bank management -- Ohio -- Cleveland. | Bank marketing -- Ohio -- Cleveland. | Public relations -- Banks and banking -- Ohio -- Cleveland. | Bankers -- Ohio -- Biography. | Bankers -- Ohio -- Cleveland -- Biography. | World War, 1914-1918 -- Finance -- Ohio -- Cleveland.
 
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