| | Manuscript Collection | Save | | 1 | Title: | Hastings, Willinger and Associates Advertising Art
| | | | Creator: | Gift of Al Willinger | | | | Dates: | 1970-1990 | | | | Abstract: | Born Peter Paul Guggenheimer in Berlin in 1922, Peter Hastings was a teenager when his family fled Nazi Germany for Sweden. The family left for the United States in the late 1930s. Hastings became an American citizen, was drafted into the Army, and in the process changed his name from Guggenheimer to Hastings (at least two family members, his mother and brother, kept the name Guggenheimer). After his military service during the war, Hastings joined his parents in Cleveland. He worked with photographer Herb Rebman until he opened his own commercial studio with Al Willinger in 1948. The studio later became the advertising agency. The partnership lasted 35 years. Hastings was hired in 1952 to photograph disc jockey Alan Freed's Moondog Coronation Ball at the Cleveland Arena. The photograph that Hastings took from the balcony before he escaped the turmoil that would prematurely end the concert is world-famous and serves as the visual documentation of the birth of rock and roll. The photograph is now part of the collection of the Rock and Roll Hall of Fame. Hastings served as the unofficial photographer for the Cleveland Orchestra for 23 years. After Hastings semi-retired in the early 1990s, he took up poetry and eventually published a slim volume of his verse A Passion for Life. Hastings died on August 27, 1999, at age 76. Albert J. "Al" Willinger was born on September 13, 1920. He served as a photographer for the Cleveland Jewish News from 1964 to 1982. Willinger immortalized the "birth" of the Cleveland Jewish News with his photograph of the founding board of trustees. He subsequently snapped hundreds of photos over the years, a treasured pictorial history of the Cleveland Jewish News, as well as local Jewish history and visiting celebrities. Willinger died on August 16, 2010, at age 90. The Hastings, Willinger and Associates Advertising Art collection consists of 69 photographs. | | | | Call #: | MS 5457 | | | | Extent: | 0.10 linear feet (1 box) | | | | Subjects: | Hastings, Willinger and Associates (Cleveland, Ohio) | Commercial art -- Ohio -- Cleveland -- History | Photography -- Ohio -- Cleveland -- History | Advertising agencies -- Ohio -- Cleveland
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