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•Advertising[X]
•Type and type-founding (8)
•Printing, Practical (2)
•Calendars (1)
•Cleveland imprints 1924 (1)
•Color (1)
•Flags -- United States (1)
•Industries -- Ohio -- Cleveland (1)
•Lighting (1)
•Minneapolis (Minn.) -- Social life and customs (1)
•Printing -- Specimens (1)
•Purchasing power (1)
•Saint Paul (Minn.) -- Social life and customs (1)
•Typesetting (1)
•United States (1)
•Women (1)
•Women -- Social and moral questions (1)
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1Title:  The ginger cure    
 Creator:  Rose, William Ganson, b. 1878 
 Duffield and Company
 Publication:  Duffield & Company, New York,1911. 
 Call #:  HF6151 R797 
 Extent:  85, [3] p. (last 2 p. blank) ; 18 cm. 
 Subjects:  Advertising
 
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2Title:  Forty years of advertising: a collection of somewhat intimate talks on certain phrases of advertising    
 Creator:  Ayer, firm, newspaper advertising agents 
 Publication:  N. W. Ayer & son, Boston, Mass, New York, N.Y. [etc.],[c1909] 
 Notes:  At head of title: 1869-1909. 
 Call #:  HF6181 A8A4 
 Extent:  3 p. l., 9-60 p. 19 cm. 
 Subjects:  Advertising
 
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3Title:  Advertising procedure    
 Creator:  Kleppner, Otto, 1899- 
 Publication:  Prentice-Hall, inc, New York,1925. 
 Call #:  HF5823 K45 
 Extent:  539 p. illus. 24 cm. 
 Subjects:  Advertising
 
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4Title:  The influence on space sales of effective display composition    
 Creator:  McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 
 Publication:  n.p,193-?] 
 Call #:  HF5825 M23 
 Extent:  7 p. 
 Subjects:  Advertising
 
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5Title:  The story of the states    
 Creator:  Ayer, firm, newspaper advertising agents 
 Publication:  Philadelphia,1916. 
 Call #:  HF6181 A8A6 
 Extent:  141 p. 22 cm. 
 Subjects:  Advertising | United States
 
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6Title:  Advertising may be modern--and still be readable    
 Creator:  McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 
 Publication:  Ludlow Typograph Company, Chicago,1928. 
 Notes:  "Fifteen hundred copies reprinted from the October, 1928, issue of Printed salesmanship." 
 Call #:  HF5825 M2 
 Extent:  17 p. 22 cm. 
 Subjects:  Advertising | Printing, Practical
 
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7Title:  Advertising typography    
 Creator:  McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 
 Publication:  Springfield, Ill,1932. 
 Notes:  "Two hundred fifty copies reprinted from the October and November, 1932, issues of National printer journalist." Heartman 413. 
 Call #:  HF5825 M21 Oversize 
 Extent:  4 p. 31 cm. 
 Subjects:  Type and type-founding | Advertising
 
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8Title:  Effective typography and economy: reproducing a speech made before Atlanta printers    
 Creator:  McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 
 Publication:  New Orleans?,1932] 
 Notes:  "Three hundred copies reprinted from the April, 1932, issue of the Southern printer." 
 Call #:  Z250 A3M22 
 Extent:  [4] p. illus. 30 cm. 
 Subjects:  Type and type-founding | Advertising
 
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9Title:  The future of advertising composition    
 Creator:  McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 
 Publication:  Eyncourt Press, Chicago,1930. 
 Notes:  "Two hundred and fifty copies reprinted from Printers' ink monthly for April, 1930." 
 Call #:  HF5825 M215 
 Extent:  15 p. 23 cm. 
 Subjects:  Advertising | Type and type-founding
 
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10Title:  More effective typography as a factor in promoting space sales    
 Creator:  McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 
 Publication:  Springfield, Ill,1934. 
 Notes:  "Two hundred reprints from the April, 1934, issue of National printer journalist." Heartman 437. 
 Call #:  HF5825 M234 
 Extent:  [4] p. illus. 31 cm. 
 Subjects:  Type and type-founding | Advertising
 
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11Title:  Newspaper advertising typography: an address at the eleventh mechanical conference of the American Newspaper Publishers Association    
 Creator:  McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 
 Publication:  Ludlow Typograph Co, Chicago, Ill,[1938?] 
 Notes:  Cover title. 
 Call #:  Z253 M1911 
 Extent:  28 p. illus. 30 cm. 
 Subjects:  Typesetting | Advertising
 
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12Title:  Notes on typographic trends: what's next in type faces - the rising importance of photography in advertising layouts - reasons for bleed pages - the new display typefaces    
 Creator:  McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 
 Publication:  Priv. print, New York,1935. 
 Call #:  HF5825 M237 
 Extent:  [4] p. illus. 30 cm. 
 Subjects:  Type and type-founding | Advertising
 
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13Title:  Selecting the right type for your advertising / by Douglas C. McM urtrie    
 Creator:  McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 
 Publication:  Priv. print, Chicago,1929. 
 Notes:  "Three hundred copies reprinted from the February 1929 issue of Printed salesmanship. 
 Call #:  HF5825 M24 
 Extent:  16 p. : ill. 23 cm. 
 Subjects:  Advertising | Type and type-founding
 
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14Title:  Typography as a space selling force: a talk at a meeting of the Inland Daily Press Association    
 Creator:  McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 
 Publication:  Ludlow Typograph Company, Chicago,1934. 
 Call #:  HF5825 M244 
 Extent:  21 p. ; 16 cm. 
 Subjects:  Type and type-founding | Advertising
 
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15Title:  The typography of a small newspaper: an address at the meeting of the Illinois Press Association    
 Creator:  McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 
 Publication:  Ludlow Typograph Company, Chicago,1928. 
 Call #:  Z244.3 M18 
 Extent:  [1] p., [1] leaf, 5-14 p. ; 16 cm. 
 Subjects:  Printing, Practical | Advertising
 
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16Title:  The typography of an active age: being the text of an address before the Advertising Club of Atlanta, Georgia, January 21, 1932    
 Creator:  McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 
 Publication:  Priv. print, Atlanta, Ga,1932. 
 Notes:  Heartman 419a. 
 Call #:  Z250 M1699 
 Extent:  [4] p. illus. 29 cm. 
 Subjects:  Type and type-founding | Advertising
 
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17Title:  The misuse of the national flag of the United States of America: proceedings of the National Flag Committee of the Society of Colonial Wars in the State of Illinois, an appeal to the Fifty-fourth Congress of the United States    
 Creator:  Society of Colonial Wars in the State of Illinois 
 Publication:  The Society?], Chicago,1895. 
 Call #:  JC346 Z3S 
 Extent:  31, [1] p. : ill. ; 24 cm. 
 Subjects:  Flags -- United States | Advertising
 
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18Title:  Light and color in advertising and merchandising    
 Uniform Title:  Matthew Luckiesh collection    
 Creator:  Luckiesh, Matthew, 1883-1967 
 Publication:  D. Van Nostrand Co, New York,1927, c1923. 
 Call #:  HF5839 L941 1927 
 Extent:  xvi, 268 p. col. front., plates (some col; 1 mounted) 21 cm. 
 Subjects:  Color | Lighting | Advertising | Advertising | Color | Lighting
 
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19Title:  Cleveland: being a survey, analysis and forecast of "the Cleveland market of 1924" for the convenient reference of newspaper advertisers    
 Creator:  Cleveland Press 
 Publication:  The Cleveland press, Cleveland],1924. 
 Notes:  Folded map in pocket. 
 Call #:  F34ZM C637C 
 Extent:  42 p., 1 Á. illus., maps (1 fold.) 30 cm. 
 Subjects:  Advertising | Industries -- Ohio -- Cleveland | Cleveland imprints 1924
 
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20Title:  Calendar typography and design    
 Creator:  McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 
 Publication:  Chicago,1932. 
 Notes:  "Reprinted from the November, 1932, issue of Printing industry." Heartman 414. 
 Call #:  HF6146 C2M3 
 Extent:  [8] p. illus. 20 cm. 
 Subjects:  Printing -- Specimens | Calendars | Advertising
 
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