| | Book | Save | | 1 | Title: | The ginger cure
| | | | Creator: | Rose, William Ganson, b. 1878 | | | | | Duffield and Company | | | | Publication: | Duffield & Company, New York,1911. | | | | Call #: | HF6151 R797 | | | | Extent: | 85, [3] p. (last 2 p. blank) ; 18 cm. | | | | Subjects: | Advertising
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| Book | Save | | 2 | Title: | Forty years of advertising: a collection of somewhat intimate talks on certain phrases of advertising
| | | | Creator: | Ayer, firm, newspaper advertising agents | | | | Publication: | N. W. Ayer & son, Boston, Mass, New York, N.Y. [etc.],[c1909] | | | | Notes: | At head of title: 1869-1909. | | | | Call #: | HF6181 A8A4 | | | | Extent: | 3 p. l., 9-60 p. 19 cm. | | | | Subjects: | Advertising
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| Periodicals and Newspapers | Save | | 3 | Title: | The blue book: case histories of some of the noteworthy advertising successes
| | | | Creator: | American Newspaper Publishers Association Bureau of Advertising. | | | | Publication: | Bureau of advertising, American newspaper publishers association, New York],1939- | | | | Call #: | HF5802 A6 | | | | Extent: | v. illus. 31 cm. | | | | Subjects: | Advertising
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| Book | Save | | 4 | Title: | Advertising procedure
| | | | Creator: | Kleppner, Otto, 1899- | | | | Publication: | Prentice-Hall, inc, New York,1925. | | | | Call #: | HF5823 K45 | | | | Extent: | 539 p. illus. 24 cm. | | | | Subjects: | Advertising
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| Book | Save | | 5 | Title: | The influence on space sales of effective display composition
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | n.p,193-?] | | | | Call #: | HF5825 M23 | | | | Extent: | 7 p. | | | | Subjects: | Advertising
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| Book | Save | | 7 | Title: | Advertising may be modern--and still be readable
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Ludlow Typograph Company, Chicago,1928. | | | | Notes: | "Fifteen hundred copies reprinted from the October, 1928, issue of Printed salesmanship." | | | | Call #: | HF5825 M2 | | | | Extent: | 17 p. 22 cm. | | | | Subjects: | Advertising | Printing, Practical
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| Book | Save | | 8 | Title: | Advertising typography
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Springfield, Ill,1932. | | | | Notes: | "Two hundred fifty copies reprinted from the October and November, 1932, issues of National printer journalist." Heartman 413. | | | | Call #: | HF5825 M21 Oversize | | | | Extent: | 4 p. 31 cm. | | | | Subjects: | Type and type-founding | Advertising
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| Book | Save | | 9 | Title: | Effective typography and economy: reproducing a speech made before Atlanta printers
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | New Orleans?,1932] | | | | Notes: | "Three hundred copies reprinted from the April, 1932, issue of the Southern printer." | | | | Call #: | Z250 A3M22 | | | | Extent: | [4] p. illus. 30 cm. | | | | Subjects: | Type and type-founding | Advertising
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| Book | Save | | 10 | Title: | The future of advertising composition
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Eyncourt Press, Chicago,1930. | | | | Notes: | "Two hundred and fifty copies reprinted from Printers' ink monthly for April, 1930." | | | | Call #: | HF5825 M215 | | | | Extent: | 15 p. 23 cm. | | | | Subjects: | Advertising | Type and type-founding
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| Book | Save | | 11 | Title: | More effective typography as a factor in promoting space sales
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Springfield, Ill,1934. | | | | Notes: | "Two hundred reprints from the April, 1934, issue of National printer journalist." Heartman 437. | | | | Call #: | HF5825 M234 | | | | Extent: | [4] p. illus. 31 cm. | | | | Subjects: | Type and type-founding | Advertising
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| Book | Save | | 12 | Title: | Newspaper advertising typography: an address at the eleventh mechanical conference of the American Newspaper Publishers Association
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Ludlow Typograph Co, Chicago, Ill,[1938?] | | | | Notes: | Cover title. | | | | Call #: | Z253 M1911 | | | | Extent: | 28 p. illus. 30 cm. | | | | Subjects: | Typesetting | Advertising
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| Book | Save | | 13 | Title: | Notes on typographic trends: what's next in type faces - the rising importance of photography in advertising layouts - reasons for bleed pages - the new display typefaces
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Priv. print, New York,1935. | | | | Call #: | HF5825 M237 | | | | Extent: | [4] p. illus. 30 cm. | | | | Subjects: | Type and type-founding | Advertising
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| Book | Save | | 14 | Title: | Selecting the right type for your advertising / by Douglas C. McM urtrie
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Priv. print, Chicago,1929. | | | | Notes: | "Three hundred copies reprinted from the February 1929 issue of Printed salesmanship. | | | | Call #: | HF5825 M24 | | | | Extent: | 16 p. : ill. 23 cm. | | | | Subjects: | Advertising | Type and type-founding
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| Book | Save | | 15 | Title: | Typography as a space selling force: a talk at a meeting of the Inland Daily Press Association
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Ludlow Typograph Company, Chicago,1934. | | | | Call #: | HF5825 M244 | | | | Extent: | 21 p. ; 16 cm. | | | | Subjects: | Type and type-founding | Advertising
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| Book | Save | | 16 | Title: | The typography of a small newspaper: an address at the meeting of the Illinois Press Association
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Ludlow Typograph Company, Chicago,1928. | | | | Call #: | Z244.3 M18 | | | | Extent: | [1] p., [1] leaf, 5-14 p. ; 16 cm. | | | | Subjects: | Printing, Practical | Advertising
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| Book | Save | | 17 | Title: | The typography of an active age: being the text of an address before the Advertising Club of Atlanta, Georgia, January 21, 1932
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Priv. print, Atlanta, Ga,1932. | | | | Notes: | Heartman 419a. | | | | Call #: | Z250 M1699 | | | | Extent: | [4] p. illus. 29 cm. | | | | Subjects: | Type and type-founding | Advertising
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| Book | Save | | 18 | Title: | The misuse of the national flag of the United States of America: proceedings of the National Flag Committee of the Society of Colonial Wars in the State of Illinois, an appeal to the Fifty-fourth Congress of the United States
| | | | Creator: | Society of Colonial Wars in the State of Illinois | | | | Publication: | The Society?], Chicago,1895. | | | | Call #: | JC346 Z3S | | | | Extent: | 31, [1] p. : ill. ; 24 cm. | | | | Subjects: | Flags -- United States | Advertising
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| Periodicals and Newspapers | Save | | 19 | Title: | Service bulletin
| | | | Alt. Title: | Bulletin
| | | | Creator: | American Multigraph Sales Company Business Aid Dept. | | | | Publication: | Cleveland, O, | | | | Call #: | Pam. A279 | | | | Extent: | v. illus. (incl. forms) 23 cm. | | | | Subjects: | Advertising | Cleveland imprints
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