Subject | • | Advertising | [X] | | • | Type and type-founding | [X] |
| | Book | Save | | 1 | Title: | Advertising typography
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Springfield, Ill,1932. | | | | Notes: | "Two hundred fifty copies reprinted from the October and November, 1932, issues of National printer journalist." Heartman 413. | | | | Call #: | HF5825 M21 Oversize | | | | Extent: | 4 p. 31 cm. | | | | Subjects: | Type and type-founding | Advertising
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| Book | Save | | 2 | Title: | Effective typography and economy: reproducing a speech made before Atlanta printers
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | New Orleans?,1932] | | | | Notes: | "Three hundred copies reprinted from the April, 1932, issue of the Southern printer." | | | | Call #: | Z250 A3M22 | | | | Extent: | [4] p. illus. 30 cm. | | | | Subjects: | Type and type-founding | Advertising
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| Book | Save | | 3 | Title: | More effective typography as a factor in promoting space sales
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Springfield, Ill,1934. | | | | Notes: | "Two hundred reprints from the April, 1934, issue of National printer journalist." Heartman 437. | | | | Call #: | HF5825 M234 | | | | Extent: | [4] p. illus. 31 cm. | | | | Subjects: | Type and type-founding | Advertising
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| Book | Save | | 4 | Title: | Notes on typographic trends: what's next in type faces - the rising importance of photography in advertising layouts - reasons for bleed pages - the new display typefaces
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Priv. print, New York,1935. | | | | Call #: | HF5825 M237 | | | | Extent: | [4] p. illus. 30 cm. | | | | Subjects: | Type and type-founding | Advertising
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| Book | Save | | 5 | Title: | Typography as a space selling force: a talk at a meeting of the Inland Daily Press Association
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Ludlow Typograph Company, Chicago,1934. | | | | Call #: | HF5825 M244 | | | | Extent: | 21 p. ; 16 cm. | | | | Subjects: | Type and type-founding | Advertising
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| Book | Save | | 6 | Title: | The typography of an active age: being the text of an address before the Advertising Club of Atlanta, Georgia, January 21, 1932
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Priv. print, Atlanta, Ga,1932. | | | | Notes: | Heartman 419a. | | | | Call #: | Z250 M1699 | | | | Extent: | [4] p. illus. 29 cm. | | | | Subjects: | Type and type-founding | Advertising
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| Book | Save | | 7 | Title: | The future of advertising composition
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Eyncourt Press, Chicago,1930. | | | | Notes: | "Two hundred and fifty copies reprinted from Printers' ink monthly for April, 1930." | | | | Call #: | HF5825 M215 | | | | Extent: | 15 p. 23 cm. | | | | Subjects: | Advertising | Type and type-founding
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| Book | Save | | 8 | Title: | Selecting the right type for your advertising / by Douglas C. McM urtrie
| | | | Creator: | McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 | | | | Publication: | Priv. print, Chicago,1929. | | | | Notes: | "Three hundred copies reprinted from the February 1929 issue of Printed salesmanship. | | | | Call #: | HF5825 M24 | | | | Extent: | 16 p. : ill. 23 cm. | | | | Subjects: | Advertising | Type and type-founding
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