| | Manuscript Collection | Requires cookie* | | 1 | Title: | Wyse Advertising Collection
| | | | Creator: | Sheila Wyse | | | | Dates: | 1935-2013 | | | | Abstract: | Marc Wyse (born Marc Weiss in Hungary), a noted pioneer in the advertising industry, moved to New York and then Cleveland. He died in 2011 at age eighty eight leaving behind his second wife Sheila, his children, and grandchildren. In 1951, Wyse began his work in the advertising industry when he and his first wife, Lois, opened their own advertising agency in Cleveland. Wyse Advertising became one of Cleveland's best known advertising agencies. Their most notable achievements include the slogan "with a name like Smucker's it has to be good" for the company Smucker's which the company still uses. They are also credited for adding the "beyond" to the company Bed, Bath, and Beyond. Wyse died in 2011 after suffering complications from a stroke. When he died, he left his memoir The Way I Saw It unfinished. The collection consists of articles, artwork, awards, business cards, correspondence, financial notes, newspaper clippings, photographs, and scripts, along with VHS, DVD, and cassette recordings. | | | | Call #: | MS 5443 | | | | Extent: | 3.1 linear feet (5 containers, including one oversize folder) | | | | Subjects: | Wyse Advertising Agency (Cleveland, Ohio) | Wyse, Marc | Wyse, Lois | Advertising agencies -- Ohio -- Cleveland | Advertising -- Ohio -- Cleveland -- History | Jewish businesspeople -- Ohio -- Cleveland
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